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“The rambunctious era of
digital media and social networking is in many ways backfiring on
us unless we take steps to understand how to embrace these new business
tools.”
J. Rockwell
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COMMUNICATION in the Digital Age
One of the problems businesses
face today is adjusting the way they communicate to their customers
in the context of new technologies. This show will be a mix of thoughts,
ideas and interviews discussing how business leaders use the expanding
digital domain of communication.
We hope you enjoy our show.
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|   Embrace
the Noise Introduction
As the advertising and marketing noise that bombards consumer’s
increases to screeching levels where is your voice? Embrace the
Noise will help give you a few ideas about marketing and how to
find ideas that really work in this world that has been engulfed
by white noise.
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|  Narrow
Minded Madness of Success
With the onset of the internet there
became a greater obsession to market to a global audience. But that
may not be the rule for most standard businesses. Listen to the
options in this audio segment.
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|  The
Acid Test of Differentiation
Every company wants to be different from their competitors so their
product and message stands out in customers minds. But how does
a company determine the elements that make them different from every
other business in their industry?
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|  aCHIEVING
CONTENT EXCELLENCE - Part 1 Part
2
The use of interruptive marketing communications
has hit an all-time high, but now technology is providing viable
options.
Ryan Kuhel, Co-Founder
& Account Manager
Hublished
http://www.hublished.com
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|  eMail...
still the best deal in town
The ability for a business to communicate
to their constituency so easily and cost effectively is a dream
come true.
Janine Popick, President, CEO and Founder
Vertical Response
http://www.verticalresponse.com
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|  The
SPARK OF PERSONALITY
Putting your attributes at the eye level
of a hiring authority, whether or not they have a job opening, may
net your job search the best results.
Rita Barber, CEO
SoarHire
http://www.soarhire.com
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|  The
Image is King
The use of stock photography has proliferated
into many aspects of the internet, helping formulate stronger visual
identities.
Nichole Desrosiers, VP Marketing and Corporate Communications
iStockPhoto
http://www.istockphoto.com
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|  Right
thought - right time - right change
A well planned communications program
is essential in today's rich and diverse social media environment.
Dan Pryor, VP Corporate Communications Safeway and President
CMMA
Communications Media Management Association (CMMA)
http://www.cmma.org/
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|  keeping
it in the family
Developing and balancing communication
methods offers new challenges to owning and operating a family business.
Stephanie Brun de Pontet, PhD, Associate
The Family Business Consulting Group
http://www.efamilybusiness.com/
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|  Harnessing
the power of social media
Publishing great content in social media
circles optimizes your search potential and it can also smother
negative statements.
Susan Gunelius, President and CEO
Key Splash Creative
http://www.keysplashcreative.com/
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|  Dead
Time Learning
Providing a listening audience with valuable
learning content they can use during dead time is the essence of
this business model.
David Bischke, Director of Operations
Learn Out Loud
http://www.learnoutloud.com
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 DIGITAL
NATIVES AND TINKER TOYS
In
the age of digital communication, there appears to be a digital divide
at the frontline of knowledge transfer - our Universities.
Americ Azevedo, Professor UC Berkeley
Philosopher at Large
http://americazevedo.com
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JOE
KAPP
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Listen to interviews and segments by Joe Kapp, legendary football
quarterback and coach
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EXECUTIVE
VIEWPOINTS
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An interview series with high profile
technology leaders
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THOUGHT
AUDIO
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Free downloads of classic literature and philosophy audio book
titles
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COMEDY
SQUARE
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A comedy series based on real world events experienced by our
gang of characters
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